Many businesses invest in websites but still struggle with low traffic. Often, the issue isn’t a lack of effort—it’s unseen SEO errors sabotaging their rankings. At Hamo Holding, we’ve audited hundreds of sites and found recurring problems. Here are the top 5 mistakes and actionable fixes to revive your traffic.
Mistake #1: Ignoring Page Speed
The Problem:
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53% of visitors abandon sites that take over 3 seconds to load (Google).
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Slow sites rank lower, even with great content.
How We Fix It:
✔ Optimize images (WebP format + compression)
✔ Minify CSS/JavaScript
✔ Leverage browser caching
✔ Upgrade hosting (we recommend cloud-based solutions)
Mistake #2: Poor Keyword Targeting
The Problem:
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Targeting overly broad keywords (e.g., “marketing tips”) or irrelevant terms.
Our Solution:
✔ Use long-tail keywords (e.g., “B2B digital marketing strategies for startups”)
✔ Analyze competitor keywords with Ahrefs/SEMrush
✔ Align content with search intent (informational vs. commercial)
Mistake #3: Thin or Duplicate Content
The Problem:
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Pages under 500 words or copied product descriptions hurt rankings.
Fix It Fast:
✔ Expand content with FAQs, case studies, or videos
✔ Rewrite duplicate meta tags/product descriptions
✔ Add internal links to boost authority
Mistake #4: Broken Links & 404 Errors
The Problem:
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Dead links frustrate users and waste crawl budget.
Our Process:
✔ Run Screaming Frog audits monthly
✔ Redirect broken links to relevant pages
✔ Monitor orphaned pages (no internal links)
Mistake #5: Neglecting Local SEO
The Problem:
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46% of Google searches seek local info—but many businesses miss this.
Key Fixes:
✔ Claim/optimize Google Business Profile
✔ Add location pages (for multi-city businesses)
✔ Encourage reviews with schema markup
Need an Expert SEO Audit?
These fixes require technical know-how. Hamo Holding’s team:
✅ Identifies all ranking barriers in 48 hours
✅ Implements fixes without disrupting your site
✅ Tracks progress with monthly reports
