Digital advertising is essential, but choosing the right platform can mean the difference between wasted spend and explosive growth. At Hamo Holding, we manage thousands in ad spend monthly. Here’s our data-driven comparison to help you decide: Google Ads or Facebook Ads?
1. Audience Intent: Search vs. Social
Google Ads (Search Intent)
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Best for: Users actively searching for solutions (e.g., “best CRM software”).
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Higher conversion rates (up to 5% for B2B keywords).
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Limits: Less brand discovery; bid competition can be costly.
Facebook/Instagram Ads (Social Intent)
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Best for: Awareness & retargeting (e.g., showcasing products to warm audiences).
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Cheaper clicks ($0.50–$2.50 vs. Google’s $2–$10 in competitive niches).
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Limits: Requires engaging creatives (video outperforms static images).
Our Tip:
“Use Google Ads for high-intent leads and Facebook to nurture cold audiences.”
2. Cost Comparison
| Metric | Google Ads | Facebook Ads |
|---|---|---|
| Avg. CPC | $1–$50 | $0.20–$5 |
| Avg. CPM | $10–$50 | $5–$20 |
| Conversion Rate | 3–5% | 1–3% |
Key Insight:
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Google is pricier but converts better for transactional queries.
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Facebook offers cheaper reach but needs stronger funnel optimization.
3. Which Works Best for Your Industry?
Winners for Google Ads:
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E-commerce (“buy running shoes online”)
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B2B Services (“HR software for small businesses”)
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Local Services (“plumber near me”)
Winners for Facebook Ads:
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DTC Brands (impulse-purchase products)
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Apps/Games (demo videos)
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Event Promotions (concerts, webinars)
4. How We Maximize Your ROI
Hamo Holding’s hybrid approach:
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Launch Google Search Ads to capture high-intent traffic.
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Retarget visitors with Facebook/Instagram ads.
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A/B test creatives monthly to reduce cost per lead.
Case Study:
A Dubai e-commerce store increased ROAS by 300% using our dual-platform strategy.
Need a Data-Backed Ad Strategy?
We analyze your goals and allocate budgets for maximum returns.
